Met the Carol Roth of carolroth.com fame at Starbucks to have her pick apart the Full Ride venture. Very sharp questions and cutting insights. Major take aways: More research is needed on the competition, can we really open the doors with our current budget, and if we are going to invest this time and energy, how can we build the concept so it can scale if we want to take it bigger and better in the future. She also agreed to advise the start-up!
For a great article on how to raise money for anything entrepreneurial, see her "12 mistakes to avoid".
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